If you have even a passing interest in what, or rather who is the cause of (not just) Googles enshitification and 15 to 30 minutes to spare, I would strongly recommended reading The Man Who Killed Google Search, or listening to the podcast episode, linked at the very top of the page.

It needs to be emphasised, the majority of these changes for the worse, are not an accident. They’re done very deliberately by cockroaches, seeking short-term profits, they can take a big chunk of, only to jump ship to another company and let everyone else, suffer the long term consequences of their actions.

@thecanine@twtxt.net I read this article and did some research. Wow! Amazing really how we can build really good tech, then kill it quietly all for the sake of more revenue and profits for shareholders 🤣

After working 14 years at IBM, he became senior vice president and chief technology officer at enterprise search vendor Verity in 2004.[16][14][12] In July 2005, he was hired by Yahoo! to lead Yahoo! Research in Sunnyvale, California.[17] At Yahoo!, he worked on research projects including search and advertising.[15][18] In 2011, he was appointed as Yahoo!’s chief strategy officer.[19]
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In 2012, Prabhakar joined Google after severe funding cuts in Yahoo!’s research division.[19] In 2018, he was > put in charge of Ads and Commerce at Google and in 2020 his scope was expanded to include Search, Geo, and Assistant.[20] [21]
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In 2024, he transitioned to the role of Chief Technologist at Google.[2]

Unfortunately none of the content on the Wikipedia page for him really criticises much of his work. He must be really good at being a “businessman” and killing tech innovation 🤣